The Cocktail Trading Co. at Central & Co.

A new London cocktail bar is opening in the basement beneath Central & Co. – a stylish all-day brasserie and bar located on New Marlborough Street, just around the corner from the shopping hub of Oxford Circus. Offering a modern twist on the Victorian 'gin palace', with vintage chesterfields, cocktail paraphernalia adorning the walls, and rotating exhibitions of the best in street art, Central & Co. could be a contender for one of the coolest restaurants in London. Amid the spread of gritty pubs and dingy cocktail bars near Oxford Circus this hidden gem in the basement is likely to offer up something rather special, especially given the stylish surrounds of Central & Co.
The brainchild of three award-winning bartenders, the Cocktail Trading Co. aims for constant innovation, serving up an ever-changing menu of pioneering new blends, as well as trialling new concepts, combinations and techniques, alongside a selection of delectable dishes from the upstairs brasserie. The trio are bringing a wealth of experience to this new venture, drawing inspiration from their collective time spent in design, consulting and innovation, from within every corner of the drinks industry. You can be expect, then, to be in expert hands with their latest venture.
While it already sounds like CTC will have plenty to help it stand out from the crowds of London cocktail bars, it's exciting to learn they'll be taking their non-alcoholic selection seriously too, serving up 'faux cocktails' whipped up from the freshest seasonal ingredients – a cut above the usual tired mocktail fare.
If you're looking for exciting restaurants in London, or the most interesting bars Central London has to offer, head down to the Cocktail Trading Co. this month and enjoy their new selection.