Gucci enlists 15 female artists to launch new fragrance
Just a month after the Gucci Hallucinations campaign, Alessandro Michele has taken yet another step in his efforts to collide Gucci with the visual arts. This time, he's enlisting fifteen female artists to interpret the brand's newest scent Gucci Bloom Acqua Di Fiori, which features notes of jasmine, tuberose, and cassis buds, aims to evoke youth, coming of age, female friendships, and self discovery.
So far, only five of the globally-sourced, young, female artists have been revealed in what is Gucci's first ever Instagram-focused beauty campaign. Click through the gallery below to see the first five interpretations.
Born and bred New Yorker Joana Avillez's illustrations have appeared in countless publications, from The New Yorker, Vogue, Vanity Fair and more.
Follow her Instagram here
