Gucci enlists 15 female artists to launch new fragrance
Just a month after the Gucci Hallucinations campaign, Alessandro Michele has taken yet another step in his efforts to collide Gucci with the visual arts. This time, he's enlisting fifteen female artists to interpret the brand's newest scent Gucci Bloom Acqua Di Fiori, which features notes of jasmine, tuberose, and cassis buds, aims to evoke youth, coming of age, female friendships, and self discovery.
So far, only five of the globally-sourced, young, female artists have been revealed in what is Gucci's first ever Instagram-focused beauty campaign. Click through the gallery below to see the first five interpretations.
Based in Rome, having graduated from Goldsmiths University in London in 2014, Emma Allegretti creates watercolour-hued illustrations focusing on internet-fuelled anxieties, politics, and relationships.
Follow her Instagram here
