Gucci enlists 15 female artists to launch new fragrance
Just a month after the Gucci Hallucinations campaign, Alessandro Michele has taken yet another step in his efforts to collide Gucci with the visual arts. This time, he's enlisting fifteen female artists to interpret the brand's newest scent Gucci Bloom Acqua Di Fiori, which features notes of jasmine, tuberose, and cassis buds, aims to evoke youth, coming of age, female friendships, and self discovery.
So far, only five of the globally-sourced, young, female artists have been revealed in what is Gucci's first ever Instagram-focused beauty campaign. Click through the gallery below to see the first five interpretations.
Phoebe Collings-James is a Jamaican British artist, born in London and living in New York. Her practice is intentionally messy and sprawling, focused on how we live with getting bodied. Her works take form in drawing, video, sculpture, text and music, with a distinctly corporeal approach.
Follow her Instagram here
