The style secrets chic French women don’t want to share
Like all clichés, the concept of the ‘Cool French Girl’ is ubiquitous because it’s true. But there is far more to Parisian chic than Breton stripes or tousled tresses.
Stroll beside the Seine or loiter near London’s French Lycée as the mums flock for pick up and it’s clear the Gallic edge isn’t in an outfit; it’s a shrug of insouciance, an unassuming ‘I woke up like this’ confidence.
Whether rolling up the sleeves of a trench coat or slinging a cape over one shoulder, the cool French woman is in command of her style.
Chanel, Chloé and their countless copycats are global phenomena thanks to just this French allure – but the discerning Parisian prefers something less obvious.
From the new perfumer to an online fashion favourite that's popping up in Soho, the emphasis is on cool new brands, most of us likely haven't heard of. We've done some snooping to find the freshest French fashion, beauty and lifestyle secrets.
When you hail from the land of kitkats, Monster Munch and custard cream biscuits, it’s hard to embrace the concept of chic snacking. But the French girl indulges in style. Pâtisserie makes an art form out of sugar, butter and cream.
Behold the beauty for yourself at Maître Choux in South Kensington or Soho. From airy puffs of choux pastry, to exquisitely decorated éclairs triple Michelin starred pastry chef Joakim Prat bakes everything fresh each day. It’s almost too beautiful to eat... almost.
