The style secrets chic French women don’t want to share
Like all clichés, the concept of the ‘Cool French Girl’ is ubiquitous because it’s true. But there is far more to Parisian chic than Breton stripes or tousled tresses.
Stroll beside the Seine or loiter near London’s French Lycée as the mums flock for pick up and it’s clear the Gallic edge isn’t in an outfit; it’s a shrug of insouciance, an unassuming ‘I woke up like this’ confidence.
Whether rolling up the sleeves of a trench coat or slinging a cape over one shoulder, the cool French woman is in command of her style.
Chanel, Chloé and their countless copycats are global phenomena thanks to just this French allure – but the discerning Parisian prefers something less obvious.
From the new perfumer to an online fashion favourite that's popping up in Soho, the emphasis is on cool new brands, most of us likely haven't heard of. We've done some snooping to find the freshest French fashion, beauty and lifestyle secrets.
In France there's nothing fusty about being cultured and well-read. Intelligence is in, curiosity is cool, and there's normally a well-thumbed book in every stylish Parisian's Hermès handbag.
South Kensington's French Institute might seem the obvious spot for Francophiles to flock, but there are plenty of surprises, too. The largest French library in the UK is great for brushing up on your Baudelaire, but it's the cinema we particularly recommend. Film screenings span classics, indie hits and new releases.
Keep an eye out for the Q&As, which attract some notably starry creatives to intimate discussions. Recently we've seen talks from Kristen Scott Thomas, Helena Bonham Carter and Léa Seydoux.
