PETA campaign: donate fur coats to Liberty

Fashion is a funny old world, and the news that animal rights group PETA is teaming up with luxury department store, Liberty, may initially come as a surprise. Add in the fact that Liberty is well known for it's anti fur stance, and the news that PETA is giving the store coats from their fur amnesty makes no sense at all.  So what's going on?
Well, it's actually quite simple. Liberty will integrate the received fur coats into their 'coats for the homeless' Christmas campaign, ensuring that hundreds of homeless men and women stay warm this winter. 
"Thanks to dozens of donors who dumped their furs in favour of kindness, PETA is able to send a vital message about having compassion for animals this winter - and that only people desperately lacking basic necessities have any excuse to wear fur," PETA director Mimi Bekhechi told Vogue. "We're calling on kind people to keep the homeless in their hearts this Christmas and to show compassion for animals at the same time by donating any real fur items to those in need."
If you don't feel like donating a coat, perhaps you can pick up some Nike x Liberty trainers instead....