Fashion got game
When Lucy Yeomans announced in January that she would be leaving Porter, the luxury magazine from Net-a-Porter that she had helmed since its launch in 2014, the industry was abuzz, curious to see what she'd do next.
In October, we found out when Drest, 'the world's first interactive luxury styling game', was soft-launched. Users can create and style an avatar, build flat-lays, respond to briefs and even shop through a partnership with Farfetch.
Could fashion be the future of gaming? Analysis from Newszoo found that women make up 46% of gaming enthusiasts, with an estimate of one billion female gamers, over a third of whom fall into the 'time filler' category: using gaming, often on mobile, as a distraction rather than a dedicated activity.
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