Everything we know about Marie Kondo's new store
Marie Kondo's KonMari shop is the latest retail venture from the Japanese tidying guru
The shop is supposed to be filled with many of the items that Kondo uses and cherishes in her everyday life and includes homewares, kitchenwares, bathing accessories, and, of course, organisational products, all championing minimalist Japanese design.
(Left) Small bubble vase $55.00. (Right) Brass mirror $150.00
A video announcing the new venture on her website shows Kondo using many of the products on sale, elegantly sipping green tea from ceramic bowls, sprinkling bath salts in a linen robe and storing fruit away in containers. It's so zen that it won't be long before you're scrolling through the e-store.
Much of the collection is dedicated to facilitating a relaxed home environment with diffusers, incense holders, essential oils, and room mists aplenty. Some of products, however, like the dustpan and brush ($34.00), aim to offer users a 'thrill of delight' when tidying up, turning mundane chores into therapeutic rituals.
(Right) Nail brush $18.00. (Left) Linen Kimono Robe $115.00
Kondo states that her aim with the KonMarie tidying method, in which each individual item is considered before being thrown away, is to encourage people to 'purchase mindfully'. With some of the prices of her products, like that of a pair of house slippers ($206.00), shoppers would do well to keep this in mind. Nonetheless, these make beautiful gifts for Kondo-ites and are the perfect way to import the KonMarie philosophy into your own home.
Shop the collection here.