Alexa Chung's collection is now available to buy
Alexa Chung unveiled her debut collection Alexachung with a flourish of fairylights, flowers and pink confetti. Watching on was a gaggle of family, friends and press, gathered in the incredibly pretty Danish Church of Saint Katharine in London's Regents Park.
After huge anticipation, the collection is now available to buy online and (unsurprisingly) is selling fast. Think pinafores, pinstripes and dungarees, and - our personal favourite - a serious pair of silver glittery platforms.
With over 150 pieces, pricing from £85-£1,500, Alexa will create four in-season collections a year, available from a selection of retailers - Selfridges, Net-A-Porter, Matches and Mytheresa. This is no ordinary celebrity fashion line, this is affordable, aspirational fashion at its finest,
We don't know about you, but we appreciate the nod to playground nostalgia, with all it's colourful simplicity and quirkish, childish fun.
Pricing at £ 110, the Rainbow Bracelet is available to buy here.
