The Quiet Luxury fashion trend and how to nail it
Everyone is talking about the 'quiet luxury' fashion revolution. But what is it really, and can how one nail it?
Well if you want a lesson on the matter, look no further than Gwyneth Paltrow during her trial appearance in Utah. The actor's 'billionaire chic' outfits, logoless bags and cashmere cardigans – from her G-Label and now sold out – have gone beyond viral.
But Paltrow's ostentatious timeless elegance is very much part of an ongoing trend.
In unpredictable times, it's best to keep luxury 'sotto voce' as the Italians put it: quiet clothes don't advertise their value, they whisper it.
In other words, forget bold logos and monogrammed prints, this is about craftsmanship, tailoring, texture, quality fabric, clean/classic cut and brandless bags.
Brands like The Row and Loro Piana have built their names around quiet luxury. But smaller (and less expensive) fashion labels of the likes of Vanessa Bruno, APC, Toteme or Joseph have been embracing the trend for years.
