H&M new collaboration with lemlem

lemlem is the brainchild of Ethiopian supermodel, actress and women's empowerment advocate Liya Kebede. The collaboration features a colourful range of caftans and beachwear pieces along with swimwear, jewellery and accessories, made of more sustainable materials.

For this collaboration, traditional handwoven materials often found in lemlem’s pieces are translated into cover-ups, sundresses, tops, shorts, trousers, swimwear, jewellery and accessories.

Crafted from more sustainable materials including organic linen, recycled polyester and Tencel™ Lyocell, each piece is about being joyful — it’s sunny, light and breezy. lemlem’s signature stripes and colour-blocking sit alongside the key elements of fluidity and soft textures.

The colour palette includes shades of blue, white, bright orange, soft pink, neons and a hint of pale yellow. There’s also a timeless feel overall in the collection, with the idea that pieces can be passed down from generation to generation.