How to party in London: a new generation of hedonism
From the free-love of baby-boomers, via the alcopop debauchery of the 90s, we've entered an age of abstemiousness. Or have we? It may seem that Millennials are too caught up in mindfulness and juicing to really let loose – but this new generation is re-defining and refining hedonism.
Gone are the nights of grungy all-night raves, glow-sticks and binge drinking, making room for more sophisticated and sexier hedonism to sweep in. The 'it' crowd are now raising glasses in the plushest of cocktail bars and pilgrimaging to the exclusive members' clubs deemed uncool five years ago.
In short, aesthetics is now of the uppermost importance in the London party scene, hand in hand with sharing your night on social media . If the loo isn't Instagramable, and your party-shoes can't be Kira Kira'd (we'll explain later) ditch 'em. Here's where London comes alive at night:
Give 'em the old millennial razzle dazzle:
... Because the app of the moment does all of that for you, and is the secret to your best selfie yet. Just search the hashtag on instagram and let the results do the talking.
Forget the Saint Laurent boots and the Pat McGrath glitter kit – Kira Kira wins when it comes to the sparkliest of pictures. Loved by celebrities far and wide, and even replacing ecom product shots on Topshop's website, we are undeniably a generation that's gone glitter-mad.
