The style secrets chic French women don’t want to share
Like all clichés, the concept of the ‘Cool French Girl’ is ubiquitous because it’s true. But there is far more to Parisian chic than Breton stripes or tousled tresses.
Stroll beside the Seine or loiter near London’s French Lycée as the mums flock for pick up and it’s clear the Gallic edge isn’t in an outfit; it’s a shrug of insouciance, an unassuming ‘I woke up like this’ confidence.
Whether rolling up the sleeves of a trench coat or slinging a cape over one shoulder, the cool French woman is in command of her style.
Chanel, Chloé and their countless copycats are global phenomena thanks to just this French allure – but the discerning Parisian prefers something less obvious.
From the new perfumer to an online fashion favourite that's popping up in Soho, the emphasis is on cool new brands, most of us likely haven't heard of. We've done some snooping to find the freshest French fashion, beauty and lifestyle secrets.
Restaurant and wine bar Frenchie has been credited with redesigning the Parisian way of eating – and serving it up to Londoners. With a casual, cool vibe and flawless quality food, chef cum owner Gregory Marchand made affordable, bistro-style dining the plate du jour in Paris.
The Covent Garden sister restaurant opened in 2016 in a stylish echo of its Parisian counterpart, with white-washed walls, exposed brickwork and leather banquettes. The precise yet generous menu is complemented by a curated, ever-changing wine list.
And thanks to the amount of French expats it attracts, Frenchie Covent Garden is usually full of the best-dressed people in London.
