The style secrets chic French women don’t want to share
Like all clichés, the concept of the ‘Cool French Girl’ is ubiquitous because it’s true. But there is far more to Parisian chic than Breton stripes or tousled tresses.
Stroll beside the Seine or loiter near London’s French Lycée as the mums flock for pick up and it’s clear the Gallic edge isn’t in an outfit; it’s a shrug of insouciance, an unassuming ‘I woke up like this’ confidence.
Whether rolling up the sleeves of a trench coat or slinging a cape over one shoulder, the cool French woman is in command of her style.
Chanel, Chloé and their countless copycats are global phenomena thanks to just this French allure – but the discerning Parisian prefers something less obvious.
From the new perfumer to an online fashion favourite that's popping up in Soho, the emphasis is on cool new brands, most of us likely haven't heard of. We've done some snooping to find the freshest French fashion, beauty and lifestyle secrets.
Soeur caters for the chic French Woman’s younger, cooler sister.
Founded in 2008 by sisters Domitille and Angélique Brion the brand has an easy-breezy bohemian feel and a nod to masculine shapes that makes it a favourite among trend-setting teens.
Grown ups needn't be deterred by the teenage target market. Smock tops and boyfriend coats have no age limit (though it's worth ordering a size bigger as sizing reflects skimpy youngsters).
We’re still waiting for a Soeur store in London,but the online site delivers to London and there are curated selections in The Mercantile boutique, Spitalfields, and Aimé in Notting Hill
