The style secrets chic French women don’t want to share
Like all clichés, the concept of the ‘Cool French Girl’ is ubiquitous because it’s true. But there is far more to Parisian chic than Breton stripes or tousled tresses.
Stroll beside the Seine or loiter near London’s French Lycée as the mums flock for pick up and it’s clear the Gallic edge isn’t in an outfit; it’s a shrug of insouciance, an unassuming ‘I woke up like this’ confidence.
Whether rolling up the sleeves of a trench coat or slinging a cape over one shoulder, the cool French woman is in command of her style.
Chanel, Chloé and their countless copycats are global phenomena thanks to just this French allure – but the discerning Parisian prefers something less obvious.
From the new perfumer to an online fashion favourite that's popping up in Soho, the emphasis is on cool new brands, most of us likely haven't heard of. We've done some snooping to find the freshest French fashion, beauty and lifestyle secrets.
Knowing that a white shirt is a style staple is one thing. Actually finding one that doesn’t make us look like a schoolgirl or business man is another thing altogether. French women can be smugly satisfied to have Equipment. The cult 70s brand was revived in spring 2010 with an emphasis on luxury fabrics, classic shapes.
Now the Essential Silk Shirts are a mainstay of the chic French capsule wardrobe, combining effortless smartness with soft, skim-skimming sexiness.
Order online or head to Harrods, which stocks a selection classic Equipment designs.
