Where to find organic and sustainable kids' clothing

By Jen Barton Packer on 27/5/2019

Sustainability is most definitely the buzzword of 2019: you'll find it in fashion, beauty and even London's foodie scene.
You'll also find sustainable, organic fashion for the kiddie set: a booming business as parents try to shop stylishly, yet responsibly, for their kids. We've rounded up the organic, sustainable brands you need to know about, and included some other ideas of how to shop sustainably for your tots.

Indikidual

Not only is Indikidual sustainable, this brand with playful prints and comfy silhouettes is gender-neutral, too. Designed to suit kids up to age 10, all the pieces are made from organic cotton and the brand's got some of the coolest designs we've seen, from banana prints to oversized Yayoi-Kusami style spots.

Newbie

This sustainable Swedish lifestyle brand with lovely nature and animal-inspired prints will clothe your babe from birth to the age of 8, and each piece is made from organic cotton without GMOs or chemicals. The brand prides itself on being sustainable and ethical throughout the entire production process. Next in store? Look out for the initiative which allows you to bring back old textiles, in an effort to reduce waste.

Frugi

Frugi is an amazing sustainable brand: the outerwear is made from recycled plastic bottles and the clothes are crafted from organic cotton, which feels ultra-soft on the body and is chemical-free for even the most delicate baby skin. Frugi also gives back, donating 1% of their annual profits to various charities.

Veja

If our favourite new royal Archie follows in his stylish mum's footsteps, then he'll be wearing French brand Veja's sneakers in no time. The cult brand features Amazonian wild rubber soles (to help protect Amazonian rainforests and prevent deforestation), organic cotton and leather (the Gorilla model for kids is vegan). These are also must-haves for teens, who will wear them regardless of what stage of angst they're in.

Mini Rodini

Swedish brand Mini Rodini, which recently opened its first London outpost, has over 99% of its products made from sustainable materials - materials like organic cotton and recycled polyester, which are better for the planet and the skin. Also, check out the circular economy in action with Mini Rodini's upcycled clothes from surplus fabrics.

Little Green Sheep

Little Green Sheep is the go-to sustainable brand for everything from baby sleepsuits, sleeping bags and towels to rugs, bedding and furniture: their knitted palm leaf Moses basket with chemical-free organic mattress is a favourite for baby's first bed. The brand initially set out to make the UK’s very first certified organic baby mattress, creating chemical-free breathable and hypoallergenic mattresses made from coconut coir, soft cotton and wool. We can't promise they'll entice your babes to sleep better, but at least you'll feel relaxed knowing your baby's skin isn't getting irritated.

Batoko

A swimwear brand based on the northwest coast of England, Batoko makes stylish printed swimsuits entirely from recycled plastic waste that would otherwise end up in landfill. Kids' designs include prints like puffins, orcas, cockatoos, lobsters and wild cats. Don't miss our piece on kids' swimwear for all of the brands you need to know (including Planet Mermaid, which lets your children turn into mythical underwater creatures every time they go for a swim).

Pre-loved designer gear for the kiddos at Kidswear Collective

Pre-loved designer kids' clothes

Buying pre-loved designer kids' clothes online is the cheap and sustainable way to shop for your kids, and score some baby Dior in the process. Check out companies like Treasure House, Kidswear Collective and Littlest Luxuries to stock up on Stella McCartney, Gucci, Bonpoint and more.

Charity shops

One way that parents can shop more sustainably for their children is to not buy new, and London has plenty of brilliant charity shops to help with this transition. It's not just clothes you'll want to buy secondhand: you can save lots of money (and time) getting used toy kitchens and dollhouses you don't need to assemble yourself.