Best fashion brands: 2018 hotlist
From the most stylish to the stratospherically cool, we've compiled a hotlist of the best fashion brands 2018 has to offer.
Whether you want to know which logo you should be flaunting, the hottest new French designer, or who's behind the most exciting collaborations of 2018, we've got the guide.
These are the labels to lust after this year.
Ganni will give you a shock to the system if you thought Danish style was all about mid-century angles, neutrals and minimalism. With whimsical, folksy prints, beautiful colour and a bit of quirk (see the banana t-shirt), Ganni is set to gain on the fashion pack this year. The brand has received significant investment from private equity firm L Catterton (who also have Sweaty Betty and Seafolly in their portfolio), which means that you’re bound to hear a whole lot more about them in 2018.
What to buy: Wrap dresses, pretty blouses, and t-shirts with bananas on them, of course: Gan-tastic!
