Best fashion brands: 2018 hotlist
From the most stylish to the stratospherically cool, we've compiled a hotlist of the best fashion brands 2018 has to offer.
Whether you want to know which logo you should be flaunting, the hottest new French designer, or who's behind the most exciting collaborations of 2018, we've got the guide.
These are the labels to lust after this year.
Great news: H&M has just announced yet another new brand. Only this one, called Nyden, is set to change the fashion world. The founder has stated that the brand won't follow the fashion seasons, and will only sell collaborations. Billed as a 'start up' selling 'affordable luxury' it's expected to launch early this year with its first 'co-creations': collaborations with tattoo artist Doctor Woo and Swedish actor Noomi Rapace (The Girl with the Dragon Tattoo)
What to buy: Well, as the founder Oscar Olsson says, it depends on your 'tribe', as every co-creation will be different. At the moment, we're prepared to buy everything as soon as it drops.
