Bye bye, BHS, hello exciting new brand. Reserved will be opening its first UK store, a London flagship, in 32,000 square foot space within the old BHS site on Oxford Street. Reserved is a clothing retailer from Poland similar to Zara and H&M. But it's got one thing they haven't: a collaboration with Kate Moss for AW17. Reserved x Kate Moss will debut on 6 September.
So, yes, there's that. Backstage photos reveal Mossy in an oxblood shiny PVC trench. Totally in her comfort zone, then.
The fashion shoot has so far shown the supermodel in her element in a black faux fur jacket, and a black blouse.
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The fashion shoot has so far shown the supermodel in her element in a black faux fur jacket, and a black blouse.
The Polish brand is already a big hit on the continent, with 1,600 stores in 18 countries - many in Eastern Europe, but also in the UAE and Qatar. So we're a little late to the party. Let's just call it fashionably late.
What else can you buy from reserved?
The brand sells on-trend menswear, womenswear and childrenswear. For women next season there's a collection of slinky suits, loose fitting coats with asymmetric zips, textured jumpers and long cardigans – set to be popular next season.
A new fast fashion fix for our high street.
| What | Reserved opens first London store: Dates confirmed |
| Where | Oxford Street, Oxford Street, London, W1G 3AG | MAP |
| Nearest tube | Oxford Circus (underground) |
| When |
On 06 Sep 17, 12:00 AM |
| Price | £££ |
| Website | Click here to shop online |
