Your London Fashion Week Cheat Sheet
So you've been invited to a swanky London Fashion Week event, but don't know your Molly Goddard from Margaret Howell, or your Roksanda from Richard Quinn.
Or maybe you plan to watch the action unfold from the comfort of your own home via the modern marvel that is #LFW on Instagram and Snapchat. But with close to 100 catwalk shows, presentations and parties on the official schedule alone there'll be enough content to sprain your scrolling thumb.
Don't worry, we've got you covered. Read on for our guide to the names to drop and shows to look out for in order to earn you ultimate fashion insider status.