The best fashion pop-ups: London
Vintage, second-hand, luxury resale: whatever you call it, the recommerce market is booming and only set to grow in 2020. Whether it's because we're just not ready to move on from old Celine or want to take a more sustainable approach to fashion, it's hard to say.
The resale market has been aiding and abetting our online shopping habits for a while, but as the concept becomes more mainstream it's crossing over into the physical realm too. Whether you're planning to buy or rent your pre-loved fashion, being able to touch the fabric, try it on for size and take it straight home is a real benefit.
From slow and sustainable fashion to Instagram-worthy interiors and the ultimate in luxury splurges, click through our slideshow to find all the best London pop-up shops and events on now.
Two game-changing forces in the fashion industry unite this month, as peer-to-peer fashion rental service HURR Collective moves in to a new temporary home in Selfridges.
Housed in a perfectly pink space in the Contemporary Studio on the third floor, the HURR Collective pop-up will showcase approximately 200 looks from brands such as Rixo, Ganni, Mara Hoffman and Gucci, with curated selections for a range of occasions including Valentine's Day, holidays and even London Fashion Week.
Items such as dresses, accesories and outerwear can be rented for seven days at a fraction of the retail cost allowing customers to experiment with style without commitment. There will also be a drop-off point for lenders using the site and a programme of workshops, panel discussions and styling sessions.
