A.P.C. and Aimé private sale

In 1999 French Cambodian sisters Val and Vanda Heng Vong were studying in London and missed the Parisian labels and products that they loved. This drove them to set up Aimé: the London based Parisian boutique selling French cult labels in London.

Those who feel the same way as Val and Vanda, will pleased to hear that Culture Whisper members are exclusively invited to the A.P.C. and Aimé private sales in London, taking place in both Aimé Notting Hill and also Aimé Shoreditch this week, with 30% off for those who mention the invitation below and bring their Culture Whisper cards.

There's also an Aimé sample sale running on Friday 20th May on 291 Westbourne Grove, London W11 2QA, with 70% off past season collections.

Members arriving at the private sale with their cards will have their pick of the trendy French, Spanish and Italian labels on sale, including Isabel Marant, known for its feminine fabrics and edgy, sensual appeal.

Members can also expect to find discounted A.P.C. items on sale. The brand is officially The Next Big Thing following its 2014 collaboration with Kanye West and the opening of A.P.C.’s new shop on Lexington Street.

Also on offer at the Aimé private sale (for those lucky enough to be invited) will be outfits by Spanish designer Masscob and Italian brands Forte Forte and Faliero Sarti. We especially love Forte Forte’s dramatic loose-fit white jackets that hang gracefully in folds and elegant floor-length silk dresses.

Don't forget to bring your Culture Whisper cards and preferably a copy of the email below if you want to attend the private sale.

Click here to read our interview with co-owner, Val Heng-Vong.

Aimé's private sale is taking place in both their London stores

Aimé
32 Ledbury Road
Notting Hill
London
W11 2AB

Aimé
17 Redchurch St
Shoreditch
London
E2 7DJ

Aimé's sample sale is taking place

20th Century Theatre
291 Westbourne Grove
London
W11 2QA

Not a Culture Whisper member? Click here.