Dreamworks' new film The Boss Baby

Many of us have experienced sibling envy when a new baby arrives. Not so many, however, have been led to believe that the noisy, smelly creature that's devouring the parents' attention is in fact a secret agent. Which apparently makes us less imaginative than Dreamworks.

But it's no knockoff of Stewie and Brian's antics from Family Guy; on the contrary, the Boss Baby hates dogs – so much so that he's on a mission to investigate why 'there's not enough love to go around' for babies. The answer: puppies.

Or at least, that's what his older brother is convinced he's doing.

The Boss Baby looks to be packed with gags, slapstick comedy, fast-paced action and nappy jokes. But it remains to be seen whether this will make it a fun family romp or simply as infantile as Alec Baldwin playing a baby.