Crazy About Tiffany's film review ★★★★★

Tiffany’s, of breakfast fame, whose Fifth Avenue stretch of sidewalk has supported a thousand bent knees, swiftly ushered through revolving doors into jewellery mecca. It’s the trademark aqua blue package deal of proposals, and according to Matthew Miele’s new documentary Crazy About Tiffany’s, practically invented the 21st Century idea of happily ever after.

His documentary looks and feels like a rom-com, tipping its hat to films like Sweet Home Alabama and Sex and the City, with Tiffany’s the much-hired backdrop for a dewy eyed denouement. Miele shows rather than interrogates the company’s relationship with Hollywood, via a number of pleasingly familiar excerpts. Audrey features heavily, reminding us of the giddy pleasure in her Oscar nominated performance as Holly Golightly.

The focus remains Manhattan where the flagship store enjoys a kind of genial Grand Dame position. One of the more remarkable angles is Tiffany’s architectural history, in its much photographed premises (only marginally less secure than Fort Knox we’re assured) and its stamp on other landmarks, like the gorgeous 100-year-old, Tiffany designed clock that glows like a tiara atop Grand Central station.

Those looking for a capitalist critique should look elsewhere. As the title would suggest, there’s a certain level of attraction to the establishment needed to make this required viewing. Fans of 2009’s The September Issue following Anna Wintour (also featured here) will find a similar behind-the-scenes peek into celebrity fronted visual culture, some interesting historical insight, and the rare alchemy of creativity and business virtuosity (plus diamond dust) that makes a brand iconic.