Men’s make-up: What’s new?

Men’s grooming is now a multi-billion pound worldwide industry. Apparently, it’s down to people like David(s) Beckham and Gandy, and the ‘selfie’ generation fuelling it. Alexander Dalley, Owner of MMUK (Men’s Make-up UK), says: 'The reason behind the emergence of gender-specific makeup include society's growing acceptance towards men taking care of their skin and the role that social media is playing in forcing men to put their best face forward. In a 'selfie' obsessed world, where it's perceived as crucial to put yourself in the best light, the natural evolution of male grooming is following in the footsteps of the female beauty market. What began with a simple Instagram filter a few years ago, has led men of all ages to want to put a real-life filter on their faces and to enjoy a boost in confidence. We've had an increase in the number of new clients by 23% in the last 6 months, and turnover is up by 38%. While ten years ago it would have been considered feminine to wear makeup products, these days men are much more comfortable shopping for the likes of foundation, concealer, and BB cream, and are no longer satisfied with borrowing their girlfriend's bronzer or moisturiser, preferring to have products in their wash bags that are tailored entirely to them.'
Make-up artist, Charlotte Tilbury agrees and is offering make-up tutorials for men alongside product recommendations, on her website it reads: 'We know, that as a man, trying new skincare or using makeup for the first time can be daunting, but it needn’t. Our masculine take on beauty will help you to look and feel revived after a late night or a long winter day, for a job interview or date, or even if you just need a skin pick-me-up!'
If you’re in any doubt guys, it’s the antithesis of manscara, or guyliner, or the stardust of the 70s (although that’s good too, if your heart desires.) It’s much more of a tweakment rather than full-on transformation. Our friends at Google tell us that the most searched for beauty item by French men last year was 'anti cerne homme' (translates as) – 'anti-dark circles', and there’s definitely a product for that (see below). And if you need further encouragement? Chanel is launching a men’s make-up line. The brand said in a statement shared by WWD: “By creating Boy de Chanel, its first make-up line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.'
Get on board for the latest launches that will enhance cheekbones, create a stronger looking jaw, mattify a sweaty face and refine bushy brows, all in the most realistic way.

The Top 5 sophisticated make-up products for men, which are both natural and discreet

1) Boy de Chanel Collection £POA

Boy De Chanel will launch with an eyebrow pencil, foundation and a matt lip balm on 1st November.
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2) Charlotte Tilbury Airbrush Flawless Finish Powder, £34

Soft Focus micro powders from nano-particles blur away lines and imperfections and sit like a soft micro-fine veil on the top of your skin. Meaning it’s perfect for midday shine or to tone down a sweaty brow before a 5pm meeting.
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3) Tom Ford Beauty Gelcomb, £32

Tame unruly brows with this clear-drying gel that fixes hairs without stickiness.
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4) Dr. Jart+ Black Label BB Cream, £45

Blurs blemishes and evens out skin tone without creating a mask of make-up.
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5) MMUK Man Concealer Stick, £15

This concealer took 2 years to formulate and expertly camouflages blemishes and dark circles.
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