Beauty Heroes: Marine dream creams

Most of us recognise the calming effect from a day at the beach, and recent studies suggest it lowers stress levels, instils calmness and helps with anxiety. The Victorians were obsessed by ‘taking the waters’ and fast forward to 2019, it’s also been proven to be super beneficial as a factor in skin rejuvenation too. Inspired by these exact and restorative powers of the sea, Aerospace physicist Dr Max Huber spent 12 years perfecting the ‘Miracle Broth’ – he harvested and bio-fermented sea kelp from the Pacific coast, and 6,000 experiments later, a potent elixir that sits at the heart of all Crème de la Mer products was born. The formula can be used for burn relief, as rehab for scarring, as a dry skin banisher, and (crucially) it has anti-aging properties.

If you think about it, Huber was one of the first pioneers in fermentation too – another buzzword in the wellness industry, with new research proving that fermented skincare has a higher level of antioxidants and efficacy. The legendary La Mer cream itself is now offered in five differing textures – from unguent and rich creams to mattifying gels, there are also luxurious oils, targeted serums, a cleansing regime and colour cosmetics. So finding a skin solution to suit you, whatever your age, type or season, is just a click or counter visit away.