Korean suncare: why K-Beauty SPF is trending now
K-Beauty is obviously not new on our radar: we've long been obsessed with the trends – from creating glassy skin to that hyper-pearlescent glow; along with the lure of the brightly coloured cutesy packaging, fun jelly-like textures and the plethora of sheet masks. So, it comes as no surprise that Allied Market Research says that by 2026, the K-Beauty market will be worth an estimated £15 billion.
Then, there's the serious side to K-Beauty; it's not all donkey milk and snail slime lotions – and you'll find the sunscreen offerings are some of the most sophisticated around and unlike any formulations you find in the west.
Let's face it; the Koreans have had a headstart when it comes to their tanning approach, with a zero-tolerance to rays and colouring the skin. Shunning the sun, staying covered up under an umbrella or clothing and investing in really potent K-beauty SPF are the norm there.
Thus, in turn, they also have the hi-tech labs, scientists and the research funding needed to create game-changing innovations in the beauty industry.
Sen Vu, Founder of Glam Touch, a leading Korean distributor in the UK, says: 'Not only do Korean sunscreens provide a broad-spectrum SPF, but many are also packed with skin-loving ingredients to offer soothing, hydration, and antioxidant benefits. In addition, I find that they always come with breathable textures, making them easily spreadable and leave no trace or white cast. The d'Alba UV Essence Waterfull Sun Cream SPF 50+ PA++++ is our best-selling sunscreen and keeps the skin full of moisture with a high protection factor.'
She adds, 'The Korean beauty philosophy focuses on prevention and improving skin from inside out, meaning that every step of the Korean skincare routine has a distinct purpose – they take protection very seriously to prevent damage.'