The big beauty trends for 2021

SUPER IMMUNE-BOOSTING SUPPLEMENTS

Immune boosting is obviously significant. Covid-19 was a stark reminder of how quickly our seemingly good health can change.

According to Market Research.com, over 50% of consumers reported taking more supplements to support their immune health in 2020 – so expect a flurry of supplements coming your way.

For the past two years, lifestyle journalist Stephanie Drax has collaborated with leading scientists and wellness experts to create Leapfrog IMMUNE.

The line-up includes immunologist and lactoferrin expert Dr Marian Kruzel, pharmacist Dr Hamid, nutritionist Emma Davies, and Renée Elliott, the founder of Planet Organic, to help devise a new immune support supplement that harnesses the power of natural lactoferrin. This protein has potent anti-viral and anti-bacterial properties.

Lactoferrin exists within us as our bodies' first line of defence and is incredibly effective in protecting us against bacteria and viruses.

Your body naturally produces lactoferrin every day – it's in your tears, mucus and saliva – ready to neutralise or suppress pathogens as they appear.

When you're stressed, tired, run-down, not eating properly, or simply ageing, your innate lactoferrin may be depleted faster than it is restored. This can leave us vulnerable when exposed to germs.

Leapfrog IMMUNE is a citrus-flavoured chewable tablet with 250mg of pure, natural lactoferrin plus zinc and vitamin C.

Buy it here

ONLINE LUXURY FRAGRANCE EXPERIENCES

In December, we talked about the new ways to smell, spritz and sample fragrances – click here if you missed it, and now there's another new exciting fragrance house to add to that roster.

Parfum-Muse.com, launching in late February, is a new and exciting way to shop online for luxury fragrances.

The brand's mission is simple: to inspire, educate, and exceed clients' expectations with an unparalleled online experience. Expect to find personalised perfumes, hair mists, home fragrances, bath and body products.

Sign up here to be one of the first to experience the new online destination for fragrance.

Click here

​SKINIMALISM: SIMPLIFIED BEAUTY

One of the biggest beauty commerce sites Lookfanstic.com, has shared its emerging trends list and one of them is 'skinimalism', or light make-up, whose popularity is growing.

They say: 'It is time to embrace our natural beauty; skinimalism is all about simplifying both your skincare and make-up routines. Natural make-up and wispy lashes are your new best friends.'

And it most certainly works when you're wearing a face covering.

Gucci's new Fluide de Beauté Fini Naturel Foundation, £46

This launched on 1 January and blurs imperfections but feels light, weightless, and akin to skincare and works well under a face covering.

Try Gucci's new Fluide de Beauté Fini Naturel Foundation, £46 – buy here

​NEW SKINCARE HEROES

2020 was the year of the skincare regime. According to Google 'What is the best skincare line?'; 'What are the best skincare products?' and 'How to build a skincare routine?' were the most popular search terms in beauty.

And according to Space NK, it was acids and peels – AHAs, BHAs, and PHAs – sales of which grew 70 per cent in 2020 (compared with 2019) that reigned supreme and continued to grow.

Teamed with intellectualism: science-backed brands from MIT graduates to Nobel laureates in chemistry that deliver hi-tech and precise products – yes, we're looking at you, Augustinus Bader – will continue to rise in 2021.

Here are the best new skin-refining formulas that are about to hit your shelves.

​Natura Bissé Inhibit Retinol Eye Lift, £128

This is launching in February – and expect to find a spa-strength solution for the signs of ageing and fatigue around the eye area.

Natura Bissé Inhibit Retinol Eye Lift, £128 – buy here

​Drunk Elephant TLC Sukari Babyfacial, £67

This has finally landed in the UK after a three-year wait. It's a pro-quality AHA/BHA 'facial' that resurfaces skin to reveal a softer, smoother and more refined dermis.

Drunk Elephant TLC Sukari Babyfacial, £67 – buy here

ALGORITHM-BASED SKINCARE

To personalise your skincare regime, the Skoosh Skin algorithm incorporates insights from expert dermatologists and scientific publications to match unique skin needs with products.

This use of big data and algorithms simplifies the laborious task of researching the fine details of products, so that you can quickly find your dreamy cleanse, tone and hone just for you.

Click here

While Duolab is a new, patented beauty tech that will allow you to create your own customised face care, in the comfort of your own home.

How it works: A client will start their journey with the Duolab phone app, which is powered by AI technology. After uploading a picture of your skin, the app analyses and identifies skin issues. The whole diagnosis process takes a few minutes and at the end the client has a ‘prescription’ to achieve their skin goals.

Click here