Superfood skincare and beauty products
From leafy green ingredients to anti-oxidising, nutrient-packed formulations, superfood skincare has established its position as a huge (expanding) force in the beauty industry.
The migration of superfoods (matcha, moringa, kale and quinoa to name but a few) from hip cafes to beauty laboratories is neither new, nor owed entirely to prevalent trends. Beauty products derived from nature have existed for many thousands of years, so the 'superfood' branding is essentially a twist on a tried and tested formula. Plus, applying these ingredients topically is essentially just changing the noursishemt from the inside-out to the outside-in.
From matcha and turmeric to avacado oil, we've rounded up the superfood skincare ingredients you should know about, and which products you can find them in.
As of 2018, Elemis has gone as far as to release a whole superfood-based range of products in answer to the growing demand for all things natural and nourishing. All of the products have a plant-based, nutrient-heavy Superfood formula, with some utilising the powers of pre-biotics, 'for a healthy, outdoor-fresh glow.'
Shop the range here, starting from £25
