Superfood skincare and beauty products
From leafy green ingredients to anti-oxidising, nutrient-packed formulations, superfood skincare has established its position as a huge (expanding) force in the beauty industry.
The migration of superfoods (matcha, moringa, kale and quinoa to name but a few) from hip cafes to beauty laboratories is neither new, nor owed entirely to prevalent trends. Beauty products derived from nature have existed for many thousands of years, so the 'superfood' branding is essentially a twist on a tried and tested formula. Plus, applying these ingredients topically is essentially just changing the noursishemt from the inside-out to the outside-in.
From matcha and turmeric to avacado oil, we've rounded up the superfood skincare ingredients you should know about, and which products you can find them in.
As some of the toughest plants in the world, seaweed, kelp and algae are bursting with antioxidants, amino acids and soothing agents, which are said to nourish, unblock pores, boost radiance and fight of pollution-related aggressors (ideal for city-dwellers). What's more, there's no shortage of seaweed beauty.
Shop Shiro's Kombu range here, starting from £22
Bumble & Bumble Seaweed Shampoo, £20. Buy it here
Haeckels Traditional Seaweed Bath, £8. Buy it here
