GOOP: Gwyneth Paltrow's new London pop-up store

Gwyneth Paltrow’s luxury wellness website Goop, is launching a pop-up store in Notting Hill. Gwyneth, CEO, and Founder says, 'This September is a watershed moment for Goop. It’s our 10-year anniversary and our London homecoming; the latter sets the stage for the next phase of the business as we expand into international markets. It’s both humbling and long overdue to open a store back in London where Goop was born'.

While you might not be a complete ‘goopie’ just yet, rest assured, by the time you've finished browsing you won't want to leave without something GP recommends from this covetable store. What you can expect to find at Goop London:


- A Zen-meets-Cali-inspired interior, designed by Fran Hickman. You’ll be immersed with Wild at Heart plants, PINCH furniture and monochrome paintings by Yves Klein.

- Shop Gwyneth’s exclusive vegan, gluten-free beauty product line. Her favourite product reportedly is the Exfoliating Instant Facial, she says, 'It brings fresh skin to the surface, and you feel really clean and plump.'

- Try a non-toxic fragrance such as Edition NO.4 Orchard. Gwyneth says, 'We wanted to evoke the feeling of a hot summer afternoon. Sun-bleached hay and apricots, and a bit of earth – this perfume is unexpected and addictive.'



- Try her eco-friendly fashion: g. Label and g. Sport – they’re the antithesis of throwaway fast fashion – think seasonal classics in luxurious fabrics and workout gear you can wear out.

- Sign up for special events, classes, and workshops.

© Goop

The Goop London shop is now permanently based at 188 Westbourne Grove, Notting Hill. Monday – Saturday 10AM – 6PM; Sunday 11AM – 5PM.

www.goop.com