Trends: Swimwear Brands 2018
Kaleidoscope brights, Old Hollywood glamour and nautical nostalgia
Trends: Swimwear Brands 2018
From rainbow-hued and ruffled to belted and waist-clinching, these are the swimwear trends that'll be everywhere this summer, from the glittering coasts of Côte d’Azur to the city's most fashionable rooftop pools.
Rainbow
We've gone rainbow mad. It started with sequinned skirts and heavy knits in strips of crayola, and now the joyous trend is invading pools and oceans by way of swimwear. Pair with these Rare Feather slides for an extra flash of kaleidoscope fun.
From left to right:
Mara Hoffman Olympia Color Block Swimsuit , £310. Purchase
Solid & Striped The Rachel striped bikini top, £75. Purchase
Warehouse Rainbow Stripe Swimsuit. £36. Buy it here
Classic
Classic shapes and clean, elegant silhouettes are a surefire way to achieve poolside glamour this summer. We're particulary loving paired down bikinis and monochromatic, old Hollywood style one-pieces as an antidote to neighbouring colour-blast trends . All the impact, none of the fuss.
From left to right:
Missoni Mare reversible crochet-knit triangle bikini, £135. Purchase
Arabella London The 9.2.9 Swimsuit Ivory, £255. Purchase
Marysia Sardinia Swimsuit, £270. Purchase
Nautical Stripes
Clean panels of dark and light paraded down the runway at Chanel's Cruise Collection in abundance this year. These ubiquitous stripes are as perfect as they are simple. Timelessness in its purest form.
Left to right:
Paper London Sumatra Swimsuit, £195. Purchase
Mango Striped Swimsuit, £39. Purchase
Ganni Eden Swimwear Bikini, £95. Purchase
Sporty
Whether you're a surfer babe or a butterfly stroke aficionado, 2018's love for all things asthleiurewear is being mirrored in swimwear. Take Les Girls Les Boys' hybrid 'Track Swimsuit', an innovative hybrid that flatters the figure with its adjustable drawstrings, or Tommy Hilfiger's two-piece that riffs on the cropped t-shirt trend currently enjoying a moment in the spotlight.
From left to right:
Tommy Hilfiger Navy Bardot Bandeau Bikini Top, £54. Purchase
Les Girls Les Boys Track Swimsuit, £120. Purchase
Solid & Striped The Nina belted ribbed stretch-knit swimsuit, £155. Purchase
Colour Blocking
Vivid, attention-grabbing colour is this year's most predominant swimwear trend. Think Baywatch reds and and electric blues, mis-matched colour-combinations and zingy mustards... The brighter the better.
Left to right:
& Other Stories Ruffle Wrap Swimsuit, £45. Purchase
Topshop Crinkle Crop Bikini Set, £24. Purchase
Emma Pake Antonia lace-up swimsuit, £230. Purchase
Architectural
It's all about sexy, structural crescendos with these designs. Expect the unexpected with deep v-neck shapes and one-shoulder detailing.
Mango Bicolor Bow Swimsuit, £39.99. Purchase
Eres Studio Spray Belted Swimsuit, £465. Purchase
Jade Swim Halo One-Shoulder, £85. Purchase
Animal Print
Get it in touch with your animal instinct in these fun, printed designs. We're lusting over not just one but two Ganni designs. Like leopards at a watering hole.
& Other Stories x House of Hackney Body Suit, £35. Buy it here
Ganni Belrose Swimwear Bikini, £95. Buy it here
Ganni Shirred Leopard-Print bikini, £140. Buy it here
Ruffled, Ruched and Shirred
Ruching and shirring may bring on a case of nineties nostalgia, but having resurfaced in Fendi and Versace runways of late, the technique has now made its way onto our list of swimwear trends for 2018. Ruffles are also on the rise, offsetting cutout details and jazzing up silhouettes.
From left to right:
Heidi Klein Cassis Smocked Wide Bandeau Bikini, £215. Purchase
Hunza G Jean Seersucker Bandeau Bikini, £155. Purchase
Oysho White Polka Dot Bandeau Bikini Top, £22.99. Purchase
Rainbow
We've gone rainbow mad. It started with sequinned skirts and heavy knits in strips of crayola, and now the joyous trend is invading pools and oceans by way of swimwear. Pair with these Rare Feather slides for an extra flash of kaleidoscope fun.
From left to right:
Mara Hoffman Olympia Color Block Swimsuit , £310. Purchase
Solid & Striped The Rachel striped bikini top, £75. Purchase
Warehouse Rainbow Stripe Swimsuit. £36. Buy it here
Classic
Classic shapes and clean, elegant silhouettes are a surefire way to achieve poolside glamour this summer. We're particulary loving paired down bikinis and monochromatic, old Hollywood style one-pieces as an antidote to neighbouring colour-blast trends . All the impact, none of the fuss.
From left to right:
Missoni Mare reversible crochet-knit triangle bikini, £135. Purchase
Arabella London The 9.2.9 Swimsuit Ivory, £255. Purchase
Marysia Sardinia Swimsuit, £270. Purchase
Nautical Stripes
Clean panels of dark and light paraded down the runway at Chanel's Cruise Collection in abundance this year. These ubiquitous stripes are as perfect as they are simple. Timelessness in its purest form.
Left to right:
Paper London Sumatra Swimsuit, £195. Purchase
Mango Striped Swimsuit, £39. Purchase
Ganni Eden Swimwear Bikini, £95. Purchase
Sporty
Whether you're a surfer babe or a butterfly stroke aficionado, 2018's love for all things asthleiurewear is being mirrored in swimwear. Take Les Girls Les Boys' hybrid 'Track Swimsuit', an innovative hybrid that flatters the figure with its adjustable drawstrings, or Tommy Hilfiger's two-piece that riffs on the cropped t-shirt trend currently enjoying a moment in the spotlight.
From left to right:
Tommy Hilfiger Navy Bardot Bandeau Bikini Top, £54. Purchase
Les Girls Les Boys Track Swimsuit, £120. Purchase
Solid & Striped The Nina belted ribbed stretch-knit swimsuit, £155. Purchase
Colour Blocking
Vivid, attention-grabbing colour is this year's most predominant swimwear trend. Think Baywatch reds and and electric blues, mis-matched colour-combinations and zingy mustards... The brighter the better.
Left to right:
& Other Stories Ruffle Wrap Swimsuit, £45. Purchase
Topshop Crinkle Crop Bikini Set, £24. Purchase
Emma Pake Antonia lace-up swimsuit, £230. Purchase
Architectural
It's all about sexy, structural crescendos with these designs. Expect the unexpected with deep v-neck shapes and one-shoulder detailing.
Mango Bicolor Bow Swimsuit, £39.99. Purchase
Eres Studio Spray Belted Swimsuit, £465. Purchase
Jade Swim Halo One-Shoulder, £85. Purchase
Animal Print
Get it in touch with your animal instinct in these fun, printed designs. We're lusting over not just one but two Ganni designs. Like leopards at a watering hole.
& Other Stories x House of Hackney Body Suit, £35. Buy it here
Ganni Belrose Swimwear Bikini, £95. Buy it here
Ganni Shirred Leopard-Print bikini, £140. Buy it here
Ruffled, Ruched and Shirred
Ruching and shirring may bring on a case of nineties nostalgia, but having resurfaced in Fendi and Versace runways of late, the technique has now made its way onto our list of swimwear trends for 2018. Ruffles are also on the rise, offsetting cutout details and jazzing up silhouettes.
From left to right:
Heidi Klein Cassis Smocked Wide Bandeau Bikini, £215. Purchase
Hunza G Jean Seersucker Bandeau Bikini, £155. Purchase
Oysho White Polka Dot Bandeau Bikini Top, £22.99. Purchase
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