Reserved opens first London store: Dates confirmed
Eastern Europe's answer to Zara will open on Oxford Street on 6 September and has a Reserved x Kate Moss collaboration in the pipeline
Reserved opens first London store: Look out for Reserved x Kate Moss
Bye bye, BHS, hello exciting new brand. Reserved will be opening its first UK store, a London flagship, in 32,000 square foot space within the old BHS site on Oxford Street. Reserved is a clothing retailer from Poland similar to Zara and H&M. But it's got one thing they haven't: a collaboration with Kate Moss for AW17. Reserved x Kate Moss will debut on 6 September.
So, yes, there's that. Backstage photos reveal Mossy in an oxblood shiny PVC trench. Totally in her comfort zone, then.
The fashion shoot has so far shown the supermodel in her element in a black faux fur jacket, and a black blouse.
The Polish brand is already a big hit on the continent, with 1,600 stores in 18 countries - many in Eastern Europe, but also in the UAE and Qatar. So we're a little late to the party. Let's just call it fashionably late.
What else can you buy from reserved?
The brand sells on-trend menswear, womenswear and childrenswear. For women next season there's a collection of slinky suits, loose fitting coats with asymmetric zips, textured jumpers and long cardigans – set to be popular next season.
A new fast fashion fix for our high street.
So, yes, there's that. Backstage photos reveal Mossy in an oxblood shiny PVC trench. Totally in her comfort zone, then.
The fashion shoot has so far shown the supermodel in her element in a black faux fur jacket, and a black blouse.
The Polish brand is already a big hit on the continent, with 1,600 stores in 18 countries - many in Eastern Europe, but also in the UAE and Qatar. So we're a little late to the party. Let's just call it fashionably late.
What else can you buy from reserved?
The brand sells on-trend menswear, womenswear and childrenswear. For women next season there's a collection of slinky suits, loose fitting coats with asymmetric zips, textured jumpers and long cardigans – set to be popular next season.
A new fast fashion fix for our high street.
TRY CULTURE WHISPER
Receive free tickets & insider tips to unlock the best of London — direct to your inbox
| What | Reserved opens first London store: Dates confirmed |
| Where | Oxford Street, Oxford Street, London, W1G 3AG | MAP |
| Nearest tube | Oxford Circus (underground) |
| When |
On 06 Sep 17, 12:00 AM |
| Price | £££ |
| Website | Click here to shop online |