You can now shop Reformation in the UK
Cultish LA uniform Reformation is returning to the UK with an exclusive capsule collection at Browns
Reformation UK Launch
Cult LA brand Reformation, famous for making sustainable fashion cool, is headed back across the Atlantic after two incredibly successful pop-ups in London. The brand is releasing a capsule collection at Browns East and brownsfashion.com, launching this Thursday 27 July.
Curated from the brand's most coveted styles, the 27 piece collection consists of a bridal, denim, swimwear and high summer edit, as well as three styles designed exclusively for Browns.
Founded by Yael Aflalo in 2009, the irreverent company operates under the strap-line 'we make killer clothes that don't kill the environment' and has been a huge success in America, with three stores now in LA, Soho and New York's Lower East Side.
'Reformation continues to be the leader in its field and their approach to sustainability is admirable so we couldn’t be more pumped to bring a selection of the best from Reformation to Browns this summer,' said Ida Petersson – Browns Fashion's womenswear buying director. 'This will be the first time their swimwear hits the shores of Europe and we even have a few special pieces which have been created exclusively for Browns to celebrate the partnership.'
Now, all we have to wait for is a bricks-and-mortar store.
Prices will range from £110 to £480, and the collection is available to buy from 26 July, 2018 at Browns East and at Brownsfashion.com.
Curated from the brand's most coveted styles, the 27 piece collection consists of a bridal, denim, swimwear and high summer edit, as well as three styles designed exclusively for Browns.
Founded by Yael Aflalo in 2009, the irreverent company operates under the strap-line 'we make killer clothes that don't kill the environment' and has been a huge success in America, with three stores now in LA, Soho and New York's Lower East Side.
'Reformation continues to be the leader in its field and their approach to sustainability is admirable so we couldn’t be more pumped to bring a selection of the best from Reformation to Browns this summer,' said Ida Petersson – Browns Fashion's womenswear buying director. 'This will be the first time their swimwear hits the shores of Europe and we even have a few special pieces which have been created exclusively for Browns to celebrate the partnership.'
Now, all we have to wait for is a bricks-and-mortar store.
Prices will range from £110 to £480, and the collection is available to buy from 26 July, 2018 at Browns East and at Brownsfashion.com.
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