AvaMaria New York pop-up

Find knockout discounts of up to 80 per cent at AvaMaria's pop-up shop at 90 Piccadilly. Each year, the New York boutique showcases a wide range of luxury fashion goods in London.

AvaMaria sells overstock from previous seasons at a fraction of the usual price. You'll find untouched Louboutins, Fendis and Jimmy Choos. There will also be accessories from designers such as Gucci, Givenchy, Charlotte Olympia and Céline.



Aquazzura printed elaphe sandals

AvaMaria has been a shopping feature in publications across North American, Europe and Asia (including Time Out New York, Racked and the New York Times). As with its New York counterpart, the London pop-up will feature local emerging designers (Marita Wrong, Kari-C, Onnix Bags, Pose London and Azzy London). We look forward to getting some fashion-forward discounts whilst the pop-up magic lasts. If you miss it, there's always the permanent online home, avamaria.myshopify.com.

Your shopping supports a good cause: the AvaMaria shop benefit Resources for Autism, a charity providing local, practical services for children and adults with autism.