Paul & Joe Flagship store in Mayfair

It's been 20 years since the effortlessly chic Parisian brand Paul & Joe launched, and to celebrate they've opened their very own UK Flagship store in Mayfair.
The brand, already a favourite at Selfridges, will be available alongside the Paul & Joe Sister diffusion line including cosmetics, eyewear and even furniture designed especially, and exclusive collaborations.
The brand, named after the designer Sophie Mechaly's two sons (Paul and Joe) is young, fun and vibrant, and this season playing with bold checkered patterns in muted tones, delicate embroidered white crepe dresses and tops, and heavy miniskirts, capes and jackets in a thick material and pattern that is a perfect aesthetic mix of rural Scottish influence and edgy American high-school.
The brand's Founder and Creative Director Sophie Mechaly said: “Opening a flagship in London in a district such as Mayfair within two steps of Hyde Park has been a goal of mine for a long time. Bruton Street has an exclusivity and intimate side that I particularly like, perfect for Paul & Joe. The English capital has always been an inspiration for me. I like everything that is going on in the city; style, people, music, atmosphere … all my collections are somehow linked with England and its strong culture."
Designed by none other than Guillaume Terver and Christophe Delcourt, the shop boasts clean lines and a beautifully finished space in wood, metal and coloured glass. We can't wait to get shopping.