Best Danish fashion brands London 2021
Channel Copenhagen's coolest crowd with these 10 Danish fashion brands that you can buy in London
Baum und Pferdgarten
One of the best established Danish fashion brands, that doesn't mean there's anything stale about Baum und Pferdgarten. Think timeless designs, playful contrasts of colours, fabrics and prints and a beautiful lightness of touch.
Click here to shop Baum und Pferdgarten
Gestuz
The perfect bridge between work and weekend, Gestuz has smart casual dressing sewn up: ideal if you're looking to buy less and wear it better. Particularly good for jumpsuits, denim and some of the most wearable leather pieces around.
Ganni
This 20-year-old label from husband-and-wife team Ditte and Nicolaj Reffstrup has rocketed in recent years to become one of the most talked-about and in-demand of the mid-price market. Ganni challenges the notion that Danish style is all about mid-century angles, neutrals and minimalism without losing any of its Copenhagen charm.
Click here to shop Ganni, and read the Culture Whisper take on the brand's Beak Street store that opened in 2019.
Brøgger
Luxury womenswear brand Brøgger dances between soft, feminine shapes and masculine tailoring. It was founded in 2016 by Danish duo Julie Brøgger and Linn Norström Weile with a focus on outerwear, and has since become a cornerstone of Danish fashion in the UK.
Read more ...Saks Potts
Who says a winter coat has to be black to be practical? Certainly not Barbara Potts and Cathrine Saks, co-founders of Saks Potts, the Copenhagen-based purveyors of candy-coloured leather and faux fur have, unsurprisingly, become a staple on Instagram feeds every time the mercury plummets.
Samsøe & Samsøe
Danish cool landed in London by way of Copenhagen's Samsøe & Samsøe's first UK flagship, which opened in 2019. The brand comes with all the major cornerstones of Scandi-fashion: minimalist, sleek design with really good basics made from luxe fabrics. One to covet.
Click here to shop Samsøe & Samsøe
By Malene Birger
By Malene Birger was an instant hit when it appeared in Copenhagen Fashion Week in 2004, and soon became a cornerstone of Danish fashion.
The wearable brand is now sold and loved worldwide, thanks to its offering of relaxed tailoring, eveningwear and knitwear all brought to life by beautiful colours and eye-catching prints.
Click here to shop By Malene Birger
Cecilie Bahnsen
Copenhagen-based, LVMH prize acknowledged, fairy-dream girl Cecilie Bahnsen mixes the opulence of couture with a Scandinavian sweetness.
It's undeniable that she boasts an impressive CV, having worked for Erdem and John Galliano, with a rich education in the realm of sculptural, whimsical design. Each of her pieces is meticulously handmade with unique fabrics and traditional techniques. This is new romance. This is the stuff of fairytales.
Click here to shop Cecilie Bahnsen
Rotate Birger Christensen
The 80s come steaming back into action with the silhouettes of Copenhagen-based brand Rotate, founded by influencers Thora Valdimars and Jeanette Madsen.
With signature puffed-out sleeves, Rotate's frocks have been notoriously popular in startling pink (like the ones above).
Click here to shop Rotate Birger Christensen
Stine Goya
The latest star of the Scandi scene, and the antithesis of the pared-down neutrals of its native brothers. Think startling pinks, powder blues and sprinklings of crystals. Bold, feminine and playful.