The best swimwear brands to shop now
These are the best swimwear brands 2023 is spotlighting
Best for resort wear- Alexandra Miro
The glamorous resort wear collection from Alexandra Miro is often art-inspired (Alexandra is closely related to Victoria Miro). The brand aims to celebrate the female form through confident and empowering silhouettes.
Wearing her swimsuit and matching piece will make you feel like a movie star from the sixties. Dreamy!
Browse the website here.
Best for keeping up with your favourite influencers: Toca
This British label was founded in 2017 by sister duo Charlotte and Olivia. Their sell-out and sustainable designs are inspired by their Trinidadian heritage, and with a whole range of styles from itsy-bitsy to more modest, they have something for everyone.
Browse the website here.
Best for bohemian bikinis: Free People
The crochet trend of the summer has spilled over into swimwear. And no one does it better than bohemian boutique retailer Free People. Check out their whole range on site for everything from surfer suits to string bikinis.
Browse the website here
Best for beach parties: Oséree Swimwear
Add a little glitter to your beach look with Italian swimwear brand Oséree. Its glittery Lumiere collection has set Instagram a-sparkle, thanks to the likes of Rita Ora and Kourtney Kardashian.
Browse the website here
Best for highstreet: & Other Stories
& Other Stories is or go- to brand for consistently impressive swim collections from the high street. Their range of affordable styles from halter necks to bandeaus always look and feel luxurious.
Browse the website here.
Best for channelling French glamour: Eres
A favourite among actress and model Katie Holmes and actress Helen Mirren, Eres is the ultra glamorous French swimwear label famous for dressing Halle Berry in her orange bikini in the James Bond film Die Another Day.
These eye-catching, colourful costumes don't tire because they're resistant to everything: sun, saltwater, sand and chlorine.
Browse the website here
Best for fun prints: Solid & Striped
Polka-dots, maxi florals, animal print, and everything in between. Expect to see London's coolest set lounging pool-side in this collection come summer.
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Best for sporty swimwear: Nike
Whether you're in to wild swimming or a butterfly stroke aficionado at your local lido, the freshest sporty shapes and styles can be found at Nike.
Browse the website here
Best for seersucker: Hunza G
Originally launched in the 1980s, Hunza G was catupulted into the stratosphere by the cut-out mini dress Julia Roberts wore in Pretty Woman. Relaunched 30 years later under Creative Director Georgiana Huddart, this London-based brand makes swimsuits and bikinis from a sculpting seersucker fabric that’s a collection signature.
Browse the collection here
Best for maternity: Seraphine
Forgo the frump, and opt instead for a functional yet stylish piece by Seraphine, which boasts a range of tankinis, bikinis and one-pieces perfect for mamas-to-be.
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Best for inclusive sizing: SKIMS
Celebrated for its inclusive shapewear, the SKIMS swimwear range is no different. Modest, sporty, zip up, triangle- there really is something for every body.
Browse the website here.
Best for the environment: Cossie & Co
Cossie & Co is leading the trend for sustainable fashion. The signature recycled honeycomb fabrication is synonymous with the brand and feels super luxurious. All styles transcend seasons and trends, creating a collection that is made to last.
Browse the website here.
Best for charismatic coverups: Melissa Odabash
Be the chicest come beach club hour. Gwyneth Paltrow, Rihanna, Cindy Crawford and Lady Gaga, to name but a few, all boast Melissa Odabash swimwear – although the founder and designer herself admited that it's 'The Body' Elle Macpherson who is the best to dress.
Browse the website here