Anya Hindmarch: Weave Project, Art Installation

Anya Hindmarch consistently sets the bar high when it comes to discarding traditional showcase formats, replacing them with fresh, innovative and immersive ideas that capture consumers' imagination.

Londoners had hearts in their eyes when her giant, inflatable Chubby Hearts floated dreamily over the city's skyline in February of last year, and the Banqueting House was transformed into a mighty, plush beanbag for her Chubby Cloud installation just last September.


The woven Neeson bag

Now, her latest London Fashion Week move has been announced. Dubbed the 'Weave Project', the event will last for four days and feature an enormous, interactive, stark blue hand-netted tube created by artist collective Numen/For Use, to coincide with the launch of the woven Neeson bag for SS19. There will also be a cafe and shop selling one-off merchandise.


During the installation – and at a series of pop-ups in Anya Hindmarch stores and with select global partners – customers will be able to personalise the Neeson with hand-woven symbols, words and initials.