Apple Watch, Dover Street Market
There's an early release of the new Apple Watch in London, and we know where.
Apple Watch 2015
The Apple Watch, wearable technology
The new Apple Watch has been tantalising the tech and fashion worlds for some time now. As with much of wearable tech, it is divisive: some see it as the must have item of the decade, seduced by it's slick exterior and advanced features whilst others bemoan the move away from traditional aesthetics and function. Indeed, the Apple Watch comes after a series of releases from major companies including Nike, Ralph Lauren, Diesel and Opening Ceremony all of whom have tailored their clothes to include pieces which infuse the latest technologies into the fabric of their pieces. But is wearable tech the future of fashion? The future looks bright, with reports suggesting that wearable tech revenues will triple to more than 50 billion USD by 2016.
The Apple Watch at Dover Street Market
Whatever your views on the subject, the arrival of the Apple Watch at Dover Street market is big news to tech fans and Luddites alike. Although consumers have been able to pre order an apple watch online, customers won't be able to purchase the accessory easily until June. Thankfully, Dover Street Market is catering to the demands and fascination surrounding the product by providing early access. Book an appointment by visiting the store, which opens at 11am, to ensure earlybird access to the Apple Watch, and massive fashion credentials.
Apple Watch review
Fashion Editor of the Financial Times Jo Ellison is already a firm convert of the product, and Culture Whisper founder Eleonore Dresch was equally smitten. Indeed, the general reception of the watch has been overwhelmingly positive from an aesthetic stance, although some query the accessibility of the software. To make up your own mind, stop by Dover Street Market this week and bring along your iPhone (5c, minimum requirement) to book your place in line. With prices starting at £300, Apple has set expectations high though whether it can fulfil these entirely remains to be seen. Either way, expect more wearable technology in the future for we're certain that you haven't seen the last of it.
The new Apple Watch has been tantalising the tech and fashion worlds for some time now. As with much of wearable tech, it is divisive: some see it as the must have item of the decade, seduced by it's slick exterior and advanced features whilst others bemoan the move away from traditional aesthetics and function. Indeed, the Apple Watch comes after a series of releases from major companies including Nike, Ralph Lauren, Diesel and Opening Ceremony all of whom have tailored their clothes to include pieces which infuse the latest technologies into the fabric of their pieces. But is wearable tech the future of fashion? The future looks bright, with reports suggesting that wearable tech revenues will triple to more than 50 billion USD by 2016.
The Apple Watch at Dover Street Market
Whatever your views on the subject, the arrival of the Apple Watch at Dover Street market is big news to tech fans and Luddites alike. Although consumers have been able to pre order an apple watch online, customers won't be able to purchase the accessory easily until June. Thankfully, Dover Street Market is catering to the demands and fascination surrounding the product by providing early access. Book an appointment by visiting the store, which opens at 11am, to ensure earlybird access to the Apple Watch, and massive fashion credentials.
Apple Watch review
Fashion Editor of the Financial Times Jo Ellison is already a firm convert of the product, and Culture Whisper founder Eleonore Dresch was equally smitten. Indeed, the general reception of the watch has been overwhelmingly positive from an aesthetic stance, although some query the accessibility of the software. To make up your own mind, stop by Dover Street Market this week and bring along your iPhone (5c, minimum requirement) to book your place in line. With prices starting at £300, Apple has set expectations high though whether it can fulfil these entirely remains to be seen. Either way, expect more wearable technology in the future for we're certain that you haven't seen the last of it.
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| What | Apple Watch, Dover Street Market |
| Where | Dover Street Market, 17-18 Dover St, London, W1S 4LT | MAP |
| Nearest tube | Oxford Circus (underground) |
| When |
27 Apr 15 – 01 Aug 15, 11:00 AM – 12:00 AM |
| Price | £free |
| Website | Click here for more information |