Skincare brand The Ordinary has arrived at Boots

The Ordinary, the cult selling skincare range, which on launch sold a whopping 30,000 products in the first two weeks is now launching into some Boots stores and online from 31st July. You know the brand; the vast range that consists of straightforward, hardworking hero products, utilizing high-performance ingredients like hyaluronic acid, vitamin C and cold-pressed marula oil, that come in at mostly under £10.

Joanna Rogers, Commercial Director and VP of Beauty at Boots UK, said: “We’re raising the bar for beauty at Boots to give our customers a choice of beauty favourites - from the loved and tested to the up-and-coming. The Ordinary brings brilliant, high-performance and efficacious products to Boots, and this launch is another important step in our plans to shake up what’s expected from high street beauty.”




HOW TO SHOP THE ORDINARY

We know, there is a fantastic array of skincare heroes in the range and can be mind-boggling to shop, so if you can’t get to one of the below stores for advice from the Boots beauty experts and play and test the products too – then these are the curated list of must-haves.

As a general guide - apply the lighter products first. So a water-based serum, then your oil, then if needed a moisturiser and always a SPF.

For the day:

1. The Squaline Cleanser
2. Antioxidant Serum
3. Natural Moisturizing Factors
4. SPF


For night:

1. The Squaline Cleanser
2. Retinoid/Retinol (Don’t forget SPF the next day)
3. 100% Organic Cold-Pressed Rose Hip Seed Oil


WHERE TO BUY THE ORDINARY IN BOOTS STORES

The Ordinary products are currently available online, and select products are available in the following stores:

Glasgow - Glasgow Fort Retail
Derby - Devonshire Walk
Bromley - The Glades Shopping Centre
Hull - St Stephens Shopping Centre

Watch this space for updates on other stores stocking The Ordinary.