Daisy Love pop-up: Somerset House
Marc Jacob Fragrances' first ever immersive pop-up is landing in one of London's landmark locations to celebrate the launch of Daisy Love
Daisy Love Pop Up
Daisy by Marc Jacobs was the gateway scent for future fragrance fanatics far and wide – us among them. Just a hint of those floral notes transport us right back to when that little bottle, with it's bendable gold and white daisy, was passed around classrooms like gold-dust and tucked away in handbags on first dates. Pure teenage nostalgia.
Now, for the first time in over four years, a brand new fragrance has been added to the franchise – Daisy Love.
Millenial-Queen Kaia Gerber is the official face of the campaign, and has since been dominating Insta-feeds dripping in daisy chains and frolicking through beaches. It comes as no surprise that Marc Jacobs Fragrances are throwing a truly millennial-themed pop-up to celebrate its launch, fuelled by what they are calling 'Insta-Love'.
Somerset House's Portico Rooms will be transformed into 'Daisy Love World', which will feature both a retro arcade and a beach terrace. There'll be prizes, fragrance-inspired sweet treats, and plenty of immersive spaces curated by consumers through Insta-Polls. It's set to be one of the most Instagrammed beauty pop-ups of the summer.
Register for the free event here
When:
Friday, 20 July: 11am – 7pm
Saturday, 21 July: 11am – 7pm
Sunday, 22 July: 11am – 4pm
Where:
Portico Rooms, Somerset House, Strand, London WC2R 1LA
Now, for the first time in over four years, a brand new fragrance has been added to the franchise – Daisy Love.
Millenial-Queen Kaia Gerber is the official face of the campaign, and has since been dominating Insta-feeds dripping in daisy chains and frolicking through beaches. It comes as no surprise that Marc Jacobs Fragrances are throwing a truly millennial-themed pop-up to celebrate its launch, fuelled by what they are calling 'Insta-Love'.
Somerset House's Portico Rooms will be transformed into 'Daisy Love World', which will feature both a retro arcade and a beach terrace. There'll be prizes, fragrance-inspired sweet treats, and plenty of immersive spaces curated by consumers through Insta-Polls. It's set to be one of the most Instagrammed beauty pop-ups of the summer.
Register for the free event here
When:
Friday, 20 July: 11am – 7pm
Saturday, 21 July: 11am – 7pm
Sunday, 22 July: 11am – 4pm
Where:
Portico Rooms, Somerset House, Strand, London WC2R 1LA
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