Byredo Store London Soho

Oh, Byredo. Those instantly recognisable, minimalist bottles, with their magnetic black caps and monochromatic labels. Just mention 'Gyspy Water' or 'Bibliotheque' to a beauty-lover, and they're likely to tell you it's a staple on their desk or dressing table.

Ben Gorham launched Byredo into the stratosphere back in 2006, and after going from strength to strength, it's now landing in London with a massive flagship. Specifically, in cool-as-hell Soho.


Byredo in Hong Kong

It's a feat for those of us who like to test our products before we purchase, instead of investing out of blind faith in bloggers. After all, perfume is personal. From candles inspired by Sicily to 'unnamed' blends of pink pepper and gin, we guaruntee this fragrance collection has something for everyone.

While we wait for specifics of the address and opening date (a three floor town-house on Lexington street is the rumour that's being banded around) we can expect the brick and mortar outpost to open its doors sooner rather than later, and we can't wait.