The new scent ingredient everyone is talking about

What's the latest ingredient setting your fragrance apart? Fleur de Sel, or 'salt' that favourite table condiment that makes EVERYTHING taste better is also being sprinkled into our scents formulations and are amongst the best new fragrances of 2019.

Fragrance Archivist, James Craven at Les Senteurs is not surprised: "As we learn more and more about the senses we find out that the tongue plays far more of a role in smelling than the nose. Some scientists now estimate the tongue plays up to 70% of the 'smelling' function - so it makes total sense to explore a type of scent you taste!"

Romano Ricci, Founder and Artistic Director of Juliette has a Gun agrees, he's just launched 'Vanilla Vibes', and says: "I have wanted to work with vanilla for some time. Not being a huge fan of sweet notes, I needed to find a twist. I chose sea salt. This transports the vanilla into a mineral dimension. Far from being overwhelming, the vanilla becomes suddenly more atmospheric, more elegant".

Don’t think you’ll find your own brine-y bouquet? Well, it can run the gamut from the aquatic freshness of the sea, to mineral florals, and the salty, sexiness of sweaty skin. Read on to find the best in saline solutions for summer…


1. Hermès Un Jardin Sur la Lagune, from £56.70

The inspiration for this scent stems from the beautiful private Garden of Eden, Giudecca, Venice, and is based on flora and fauna growing from the gardens drenched by the surrounding seawater.
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2. Kenzo World Power, £46

Launching 14th July on the Next website, this is a contemporary oriental that explodes with notes of the luscious and addictive salted Tonka bean.
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3. Bond No.9 Jones Beach, £280

This has just landed in Harrods – and it sums up, as the name suggests, Jones beach in NYC – with a distinct whiff of the seaside and the boardwalks warmed by the sun.
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4. Juliette has a Gun Vanilla Vibes at Harvey Nichols, £85

The top notes of fleur de sel give a minerality and freshness to the vanilla, sandalwood and Tonka bean base.
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5. Heeley's Note de Yuzu for Maison Kitsuné at Les Senteurs, £125

This was created for Maison Kitsune in collaboration with Masaya Kuroki and Gildas Loaec; it has the zesty mix of the Japanese yuzu, muddled with seaweed, salt and aquatic elements.
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6. The Library Salt Air, £40

This is a simple scent of a sea breeze when you're drifting on the boat in the tropics.
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