Name: Alexander Wang for H&M, new collection
Start: 2014-11-06
End: 2015-03-06
Location: H&M

Photos released of Alexander Wang's new collection for H&M have sparked a frenzy of excitement in the fashion world. The new Alexander Wang collaboration with H&M will launch November 6 and promises to have customers queuing down the street. H&M is no stranger to designer collaborations, with Alexander Wang following in the footsteps of Marni, Isabel Marant, Versace, Stella McCartney and Karl Lagerfeld.

The collection is classic Wang, heavily referencing American sportswear; it is normcore luxe at almost affordable prices. Pieces from the collection stay within a strict palette of black, grey and white. However neutral tones are twisted away from normality; cropped jumpers and knee length socks emblazoned with the designer's name compliment wide leg leather trousers and racer heels. These modern twists on old classics are Alexander Wang's forte and this collection is genuinely innovative, as well as desirable.

No stranger to adoration from the fashion world, Alexander Wang made his début on the catwalks back in 2007 to much critical acclaim. Since then he has gone on to become King of the 'off duty model' look. His laid back vibe renders his clothes a must have for men and women alike. So sharpen those elbows, November 6 will inevitably be a harrowing experience but at least you'll have something stylish and comfortable to relax in when you get home.

What	Alexander Wang for H&M, new collection
Where	H&M, 174-176 Oxford Street, London, W1D 1NX \| MAP
Nearest tube	Oxford Circus (underground)
When	06 Nov 14 – 06 Mar 15, 9:00 AM – 7:00 PM
Price	£n/a
Website	http://www.hm.com/entrance.ahtml

Interview with Alexander Wang

WWD: Talk about the changes in your life since you’ve taken the creative director of Balenciaga role.

Alexander Wang: It’s almost been a year now since last November, when I signed my contract. It’s definitely been a whirlwind — I can’t believe how much a year has really changed. Essentially it’s double the amount of work. But it’s been so enriching and such a challenge that I’ve really enjoyed. I really took it on as a way to see myself incorporate into a different business structure, something that might challenge me in the way that my own company may be able to grow into in a few years or a decade, etc. It’s definitely been an amazing ride.

WWD: How do you distinguish creatively between the two brands?

A.W.: At Alexander Wang, it’s a completely personal project. I started it from scratch and it was really a personal desire to find my own voice. At Balenciaga, there’s a heritage, there’s a DNA and a framework that is always in my mind whenever I’m working — during fittings, through meetings and through store discussions. So there are two completely different worlds, and I think it really helps that they’re in two different cities. It really sets the tone to tell two different stories.